Question 1

What is a GE International Roadshow?

Accepted Answer

A Roadshow is a series of in-market events held across key cities where schools meet vetted local agents & interested students through school presentations, one-on-one meetings with agents, networking sessions with multiple agents, and student Interviews. Roadshows are designed to strengthen existing partnerships and develop new ones.

Question 2

Who should attend a Roadshow?

Accepted Answer

Boarding school representatives are tasked with increasing their international student enrollment. 
Roadshows are ideal for schools entering a new market, schools looking to deepen agent relationships, and Admissions leaders seeking direct market feedback.

Question 3

How many cities are included in a Roadshow?

Accepted Answer

This varies by market but typically includes 3-4 cities over 10 days. Cities are selected based on agent density, student demand, and historical performance. LATAM Roadshows typically last 5-7 days. Europe & Asia roadshows typically last 10 days.

Question 4

How are agents selected for Roadshows?

Accepted Answer

Agents are invited based on proven student placement history, market reputation and existing or emerging partnerships within the GE network.

Question 5

What is included in the cost of a Roadshow?

Accepted Answer

Everything but your international flights. This includes airport transportation, domestic flights, hotels, food, taxis, and everything in between. Think of an all-inclusive resort, but for an international student recruitment trip. Our goal is to let you focus on making connections, presenting your school, and not spending too much time on Google Maps or deciding on hotels. We tend to stay at Marriotts when possible, and you will be able to collect those points for yourself.

Question 6

How many schools participate in each Roadshow?

Accepted Answer

Each Roadshow group includes 4–7 schools. We try not to bring local & state competitors. We also prefer only two single sex schools at each Roadshow. We intentionally limit the number of schools to ensure quality exposure and meaningful interactions

Question 7

What types of events will we attend?

Accepted Answer

Every day on a Roadshow looks a little different. Some days will be hosted at GE offices with several local agents in attendance. Additional agent training sessions will be held at specific agent offices. Some agents will have several families in attendance. Other days will be ‘school fair’ style. It depends on the market and the time of the year. If you have questions about a specific market, please contact Greg Lobe at greg@geinternational.org

Question 8

What should I include in my Roadshow presentation?

Accepted Answer

Schools are asked to prepare a PowerPoint presentation. While we understand every school has a unique way of presenting its school community, we recommend including the following:

1. Location & Accessibility
Campus location
Seasonal weather/temperatures
Nearest airports
Nearby major cities
Universities within a 2-hour drive

2. School Highlights
College acceptance highlights
Signature academic programs
Arts, athletics, or unique offerings
Notable alumni
Rankings, awards, or recognitions
Endowment (if applicable)

3. Basic School Information
Year founded
Religious affiliation (if any)
Mission and motto
Grades offered
Boarding grades
Total student enrollment
Number of boarding students
International student percentage
Countries represented
Average class size
Student–teacher ratio

4. Campus & Facilities
Campus size
Academic buildings
Arts facilities
Athletic facilities and fields
5. Academics
SAT / ACT averages
AP / IB offerings
ESL support
Percentage of advanced or specialized teachers

6. Athletics
Strong or signature sports programs
Competitive achievements

7. Arts
Visual arts, music, theater, or design programs
Notable art school acceptances (if applicable)

8. Clubs & Activities
Student clubs
Leadership opportunities
Extracurricular activities

9. Boarding & Dorm Life
Number of boarding students
Dorm facilities and amenities
Dorm parents
Weekend activities
Holiday and break arrangements

10. College Acceptances
Overall college placement
International student college acceptances
Scholarships awarded

Media & Storytelling
High-quality campus photos
A 2-minute school video
Stories of successful international students (what they studied, campus life, college outcomes, intended majors)

Question 9

Should we bring promotional materials?

Accepted Answer

Yes. We strongly recommend bringing school brochures. Small promotional items (pens, flags, bags, cups, tags, mascots, etc.) and a tablecloth with your school name and logo (very helpful for visibility). We also recommend USB drives or electronic brochures. 
How many brochures is always a difficult question to answer. It depends on the market and trip length, but a general rule of thumb is 10 brochures per day. What’s most important is direct access to online files that you can share ‘on the spot’.

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